Song Stories

The Current State of Music in China

Episode Summary

In this episode of the Upward Spiral, a music business podcast, we talk with Archie Hamilton, who runs Splatter, China's first integrated music promotion and brand activation agency. His team manages campaigns for brands seeking to leverage music effectively in their communications strategy. He also runs Split Works, which promotes music independently, owns and runs three of China's biggest festivals and books artists all through SE Asia.

Episode Notes

In this episode of the Upward Spiral, a music business podcast, we talk with Archie Hamilton, who runs Splatter, China's first integrated music promotion and brand activation agency. His team manages campaigns for brands seeking to leverage music effectively in their communications strategy. He also runs Split Works, which promotes music independently, owns and runs three of China's biggest festivals and books artists all through SE Asia.