Song Stories

Next Big Sound’s Data Journalist Finds Stories In Numbers

Episode Summary

Data journalist Liv Bulli crunches the numbers at Next Big Sound, then puts them into words that even the lay-artist can understand. She and her team have an uncanny way of predicting future hits; they’ve called out Iggy Azalea and Sam Smith way before they were commending awards and headlines. Liv joins the podcast to talk about her role, why artists shouldn’t compare themselves to Taylor Swift, and why tweeting isn’t enough — you actually need to engage your base.

Episode Notes

Data journalist Liv Bulli crunches the numbers at Next Big Sound, then puts them into words that even the lay-artist can understand. She and her team have an uncanny way of predicting future hits; they’ve called out Iggy Azalea and Sam Smith way before they were commending awards and headlines. Liv joins the podcast to talk about her role, why artists shouldn’t compare themselves to Taylor Swift, and why tweeting isn’t enough — you actually need to engage your base.